Small business marketing is the process of promoting your small business in various traditional and online venues. There are many ways on how you can market your small business. These include search engine marketing, article marketing, email marketing, sponsored newsletters, sponsored emails, sponsored websites, direct mail, local and yellow pages, radio and television ads, billboard ads, mobile ads, coupon books and magazine advertising. For this article however, we are going to focus on social media marketing. This marketing technique involves the utilization of social networking and bookmarking sites to promote your business. Social media sites are among the biggest properties online, so it's not surprising that marketing through them has exponentially grown in popularity through the years. Now, there are all sorts of tools and resources that you can use to tap the social media market.
Using social media for small business marketing is, however, not as simple as you might think. You can't just sign up with a network and assume that you are good to go. A piece of advice – before you jump into a social network, you should make sure that you will have the time to actually use and be active in it. There is no point in joining a social network if you aren't going to utilize it for what it is worth. So many business owners make the mistake of signing up with every network that they come across. This is great if you actually use them, but it's a waste of time if you don't use them. With that said, it is recommended that you should focus all your efforts on just a few networks. This way, you will have the chance of using them for their full potential. You will have the time to really use the tools and resources that the social networks offer. Quick Tip: You must spend at least five hours a week on each social network to get good ROI.
Now, since so many of the social networks today are for personal uses, it's best that you find a network that is appropriate for your small business. We are talking about business networks here. Small business marketing will be a lot more effective if you make use of a business network. A perfect example of a business network is oGoing. This is a social networking site created with small businesses in mind; so everything you need to create a social media presence for your business is provided by oGoing. The limitations that you find on other social networking sites like Facebook, Twitter and LinkedIn are not present on oGoing. Facebook is used primarily for your personal contacts, Twitter is used by large celebrities, politicians and brands, and LinkedIn is primarily used by career professionals. oGoing has real features and services that help small business owners and entrepreneurs maximize their marketing efforts. And it's totally free to use, so you have nothing to lose in joining. It's the perfect platform for small business marketing.
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