Facebook’s New Timeline Design and Small Business Social Media Marketing
Facebook has emerged in recent years as the preferred site for social media marketing. Creating a Facebook Fan Page allows businesses to connect with their customers at minimal cost, helping boost sales as well as building customer loyalty. In addition, a Facebook page is also a great SEO strategy since it makes it more likely that your home page will rank highly on search engine results pages.
Recently, Facebook announced that it was introducing a mandatory new Timeline design for its fan pages that reveals the entire history of the user on the site. While the new layout has raised many privacy concerns among users, many small business owners have embraced it as an opportunity for improved small business social media marketing. The new layout rolled out last month, and here are some of the things you should do to enhance your Fan page:
- Since your Fan page will now contain a new billboard-sized cover photo that is 851 pixels wide by 180 pixels long, take the opportunity to upload a striking image that will give visitors a strong first impression of your brand or business as part of your small business social media marketing efforts. And since it is easy to change your cover photo, why not consider changing it regularly to make your Fan page look constantly fresh? Take a look at oGoing Facebook page
- You can pin a post to the top of your Fan page for up to a week. Why not use this opportunity to alert readers to new content, and also highlight older content that you think visitors might be interested in but which was harder to find in the old layout?
- Since you can retroactively add content such as photos or videos to your Timeline page, why not take the opportunity to add content related to milestones of your company’s history. This will enhance your relationship with your customers by telling them something about yourself they may not have known, but could be interested in discovering.
In addition to preparing your new Facebook Timeline page, why not link it with an oGoing account? It will surely enhance your small business social media marketing efforts on Facebook by allowing your Facebook and Twitter updates to automatically be shared to your oGoing contacts, while your oGoing updates will also be seen by your Facebook fans and Twitter followers. oGoing even lets you create multiple small business accounts on these social media sites using a single e-mail address and then link them together. And most importantly, you can create a small business profile on oGoing with your Facebook account. oGoing is the fastest growing small business social network that integrates business networking, social networking and social media marketing. Join oGoing today!
Check out Marketing for Small Business