What Is Small Business Social Media Marketing and How Can It
Help My Company?
Small
business social media marketing has emerged in recent years as a popular
way for independent businesses to promote themselves without the need to spend
a lot of money. Unlike traditional marketing methods, social media marketing is
less about selling and more about building relationships with customers so that
they’ll be more willing to deal with you. These relationships are particularly
important for small businesses since winning the trust of leads is vital to converting
them to customers.
Key other benefits of small
business social media marketing include:
- Lower marketing
costs compared with traditional marketing and promotion methods.
- Using social media
marketing is more likely to deliver qualified leads to small businesses by
creating a community with their customers.
- Small business
owners can enjoy results from social media marketing with minimal time
commitment. Studies have shown that entrepreneurs who commit a minimum of
six hours a week to their social media marketing can already see a
measurable increase of traffic to their business site.
What are some of the most popular social media sites used in
small business social media
marketing?
- Facebook. With some
150 million members in the US, creating a Facebook page is not only a
great way to tell your customers about your business, but also develop
connections with them. In particular, many small businesses have made
effective use of the Facebook Wall to leave notices, videos and other content
for their fans, as well as allowing customers to post their own content.
- Twitter. While more
popularly associated with celebrities tweeting the latest updates about
their activities and their personal lives, many businesses have also used
the microblogging site to introduce new products and services as well as
telling customers about upcoming promotions and sales.
- Company blogs.
Although blogs may seem old-fashioned compared with newer social media
sites, they continue to be an effective way for companies to deliver
information to their customers. Just as importantly, blogs also allow
customers to participate in the conversation by posting in the comments
section of blog posts.
One small business
social media site you should be aware of, however, is oGoing, an exclusive small business social network. Although a
relative newcomer in the social media field, oGoing has already made quite an
impact among small businesses looking to connect locally with their customers. And
oGoing is deeply integrated with Facebook and Twitter, allowing you to use all
three social media sites together as part of an integrated social media
marketing strategy. Apart from connecting with existing clients, oGoing is also
a great way to find new customers. Check out the fastest growing social network
for small business today: Join Now