Case Studies on Using Social Media for Small Business Marketing
If you’re still
wondering just how social media for
small business marketing can be performed effectively, here are some
success stories, as well as some lessons you can learn from them, that hopefully
will inspire you to finally set up that Facebook page or open that Twitter
account.
- Netfirms is a provider of web hosting as well as
related services like domain name searches and registration and
e-marketing services. As an initiative to make it easier for customers to
avail of their services, Netfirms recently started allowing domain
registration via Twitter. All customers had to do was sign up for a
Netfirms account then tweet their desired domain name to Netfirms for
registration. The lesson: By using social
media for small business to make it easier for your customers to avail
of your services, you can drive more business to your company.
- South Korean Kitchen opened in San Francisco on November
2009 and immediately started using social
media for small business techniques to build the business, which
should not be surprising given that two of its co-founders are employees
of the professional networking site LinkedIn. Apart from gaining Twitter
followers and Facebook fans, South Korean Kitchen also used LinkedIn to
target bankers and lawyers working in the area by using the site’s ad
targeting capabilities. The result: the restaurant not only enjoyed an
increase in walk-in business, but also had more requests for corporate
catering. The lesson: Use social networking sites to target the customer
group that will be the most receptive to your business in order to
effectively generate sales.
- Butter Lane is a small cupcake bakery based in the East
Village, New York. Co-owner Maria Baugh uses a variety of social media
sites to enhance customer relations, such as Facebook, Twitter, Yelp,
Tumblr and Groupon. Through these sites, she is able to keep track of
customer feedback on their products and use these comments to make
improvements to their service. Baugh believes that social media for small business has greatly contributed to the
success of Butter Lane. The lesson: Social networking sites can not only
help you keep a finger on the pulse of your customers but also enter into
a mutually-beneficial dialogue with them.
If you are
interested in using social media for
small business marketing but are intimidated by Facebook and Twitter, you
can sign up with oGoing instead. The social networking site is aimed
specifically at small business owners and is easy to use, even if you have no
previous experience with social media. And, if you already have a Twitter or
Facebook page, you can easily integrate them with oGoing, allowing you to share
your latest updates on these sites with your oGoing friends and vice versa. Check out oGoing today for your small business social media.