Social Media Marketing is an important aspect of running a business that should
never be overlooked. A product should be hyped up in order for it to be visible
to consumers and end users. Products in the market today that have benefited
from outstanding marketing hypes usually tend to do better as opposed to
products that have been released with little to no fanfare. For example, Apple
and the new iPhone 4S and iPad 2 products that were announced in 2011. Both the iPhone 4S and the iPad 2 are
upgrades from their predecessors, the iPhone 4 and the iPad respectively. Although in terms of look and
feel, the difference between the two sets of devices is not
revolutionary (except of course the cool white iPhone 4S and the white iPad 2), because of the marketing hype generated by Apple, Steve Jobs launch presentation of the iPad 2, and timely online marketing through blogs and review sites, when the
iPhone 4S and iPad 2 were released, they were selling like hotcakes.
Apple is a huge company,
and its marketing and hype generating machinery is a behemoth compared to what most small and medium sized businesses have. So how do small businesses compete
against large corporations? The answer: Through Internet marketing and
social media marketing. The growth of social media sites like Facebook, LinkedIn, YouTube
and others has also leveled the playing field for small businesses. Social Networking for small business
websites including Ogoing.com are capitalizing on this trend and have opened up a
whole new platform for small businesses to succeed in this economy.
So why is
social networking for small business
or businesses important? And why should small businesses use social media marketing as a
venue to market or promote their products or services. The scope and coverage
of social media is far-reaching and it covers all demographics, in particular local markets. There is no
shortage of people to market and promote a small business’ products to. And by
the same token, there is no shortage of publicity and visibility for a product
if it is featured on a relevant social network.
There have
been a lot of good products that have gone the way of the dodo just because
they weren’t marketed well. The competition nowadays isn’t about what features
differentiate the product from others. Companies are now competing on ways to promote the product and to show off the product's strengths. Social networking for small business or business to business is
important because it empowers small businesses to take a huge step forward in
terms of marketing their products and services. Social
networking for small business website including Ogoing.com is leading the
charge in that area.