Why your Business may not use public social networks such as Facebook, Twitter or LinkedIn to do business?
Top Five Reasons - The Danger of Public Social Networks:
1. All business information on these public networks is public! Don't get fooled from these public social networks when they tell you that your information is secure. There is “no privacy!”. Don't take our word. Read what's going on here:
Two House members asked Facebook Inc. for more details about the way applications on the social network handle user information, following revelations of new privacy concerns.U.S. Reps. Edward Markey (D., Mass.) and Joe Barton (R., Texas) sent Facebook Chief Executive Mark Zuckerberg a letter expressing concerns that "third-party applications gathered and transmitted personally identifiable information about Facebook users and those users' friends." The two representatives are co-chairmen of the House Bipartisan Privacy Caucus. Learn more
2. Each employee of your company must create a separate public profile on these public social networks. When more employees of your company use these public networks and create new public profiles, the more your business is at risk! The risk of your business sensitive internal information getting shared knowingly or unknowingly through these public profiles by any of your employees increases exponentially!
3. These public social networks offer minimum to no compliance & regulatory support. Many industries such as Finance, Healthcare, Government & Defense require compliance & security, and have strict regulations on sharing of sensitive internal information. Many of these public networks do not offer any measures wherein they will protect your business sensitive information. Rather, they encourage you to share as much information as possible. Think twice before putting any business information on these public social networks.
4. Your competition will love you for using these public social networks. Since your competition can see everything that you do, how you do your business online on these public social networks, who shares information from your company, who are your followers, customers & users and much more. The more public social networks your business uses, the more information you share about your business online, the more your competition learns about you, and ultimately your competition utilizes this knowledge to win against you!
5. Your customers and partners may hesitate to do business with you over public social networks. Whereas, they may initially work with you on these public social networks thinking it's cool, but eventually, they will become reluctant in sharing information & feedback with you owing to privacy concerns as well. Imagine if your customer shares something sensitive over a public social network (and now everyone knows about it!). What if your customer bad mouths you? What could happen to your brand or image? Again, your competition will have a field day with this.
These are just a few reasons on why your business must re-think using public social networks for doing business!
Public Social Networks can be great for promoting your brand, external marketing, market research, public news & events, sharing public ideas & updates, gathering external feedback & more. However, the moment you begin sharing personal information, business sensitive information, start interacting with your clients & partners, and sharing private information about your business initiatives, you must reconsider using these public social networks.
Public Social Networks can be great for promoting your brand, external marketing, market research, public news & events, sharing public ideas & updates, gathering external feedback & more. However, the moment you begin sharing personal information, business sensitive information, start interacting with your clients & partners, and sharing private information about your business initiatives, you must reconsider using these public social networks.
Learn about the pitfalls of public social networks, and the importance of private social networks for your business! Why should your business consider a private social network?
Attend the online Webinar: oGoing Presents "It's my private social network" every Wednesday at 10 am PST (pacific time).
Sincere regards,
CEO & Founder
oGoing Inc.
Private Social Networks for your business, community or organization
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